With 17 years of experience in the consumer product and furniture industries, Isaac Krady is more than a designer; he's a seasoned strategist. His expertise lies in designing modular, scalable systems that seamlessly blend modern aesthetics with ingenious construction. His designs transcend the conventional; they are meticulously engineered experiences tailored for efficient manufacturing, resulting in a track record of award-winning creations that drive growth and build brands.

Isaac takes a hands-on approach by immersing himself in the workshop, crafting prototypes and rigorously testing for ergonomics, comfort, and proportion. This ensures that each creation not only comes together seamlessly but also offers an unparalleled experience in assembly, daily use, and eventual end-of-life.

Isaac is entrusted with the responsibility of championing brands' hero products through the first iteration, or an optimization 30 years in the making. His clear understanding of consumer needs, combined with his commitment to efficiency and sustainability, enables him to streamline the concept-to-market process and consistently deliver the right product, at the right time, and for the right price.